VESSI - STORMBURST Launch

ROLE

Creative Direction
eCommerce Photography
Product Photography
Set Design

CLIENT

After years of collaborating with Vessi and capturing the waterproofness of their shoes in a studio setting, I felt compelled to take their latest innovation, the "Stormbursts" waterproof sneaker, to a whole new level. It was time to elevate the visual impact and create something explosive and unique. To bring this vision to life, I upgraded my strobe lights to high-speed sync (HSS) compatible ones, enabling me to freeze the motion in a dynamic interaction between the floating shoe and water.

With the green light from Vessi's team, I delved into the project, leading the way and immersing myself in the brand's niche. The set design became my canvas, carefully curated to encapsulate the essence of Vessi and highlight the shoe's remarkable features, meticulously designed, engineered, and tested by their talented team. The photographs we captured together were nothing short of visually spectacular, showcasing the intricate details and construction of the Stormbursts in an explosive and captivating manner.

This project was a testament to the power of creativity and collaboration, where my vision aligned seamlessly with Vessi's brand ethos. It was an exhilarating journey that allowed me to push the boundaries of my craft and deliver images that not only celebrated the product but also resonated with the target audience. The result was a series of photographs that captured the essence of Vessi's groundbreaking waterproof sneaker, leaving a lasting impression on all who encountered them.

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Vessi - Fall Chelsea Collection