VESSI - lunar new year 23’

ROLE

Creative Design
eCommerce Photography
Product Photography
Director of Photography

CLIENT

When Vessi’s remarkable graphics team unveiled their breathtaking designs for the limited-release LNY Cityscape Sneakers, they set the stage for an extraordinary Lunar New Year celebration. With two captivating colorways that perfectly encapsulated the spirit of the occasion, they left us all in awe. However, the challenge was not merely to spotlight these intricate details but to do so with the same finesse and artistry that defined the sneakers.

Together, we embarked on a creative journey that culminated in a timeless collection of images. These visuals did more than just showcase the sneakers; they celebrated the Lunar New Year’s star in a way that exuded class and sophistication. It was akin to breathing life into the cityscape, one pixel at a time. With a sprinkle of artistic flair and a dash of strategic brilliance, we created images that not only highlighted the graphics team’s artistry and also propelled Vessi’s brand to remarkable new horizons. This undertaking was far more than just photography; it symbolized a seamless fusion of creativity and strategy, illustrating our commitment to showcasing our client’s brand essence. Each shoot, with its distinct lighting and palette mirroring the tones of the shoes, exemplifies our dedication to differentiating each project with a unique and purposeful blend.

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