VESSI - International DOG DAy
ROLE
Creative Direction
eCommerce Photography
Product Photography
Set Design
CLIENT
One of my all-time favorite projects to date has been my partnership with Vessi for their International Dog Day Shoe launch. We teamed up to craft vibrant, playful images to celebrate the release of new color variations for their beloved styles, the Everyday Moves and the Everyday Move Slip-On. With a color scheme dominated by bright summer greens and accented with warm oranges, we aimed to encapsulate the friendliness and vivacity of a sun-kissed day at the park.
Our photoshoot was made extra special with the participation of Rocky, a charming long-haired Dachshund. His delightful presence brought an authentic touch to the shoot and perfectly symbolized the essence of International Dog Day, adding to the fun and engaging atmosphere of the project.
Despite the unique and entertaining challenges posed by our canine model, the resulting collection exceeded expectations. The final images beautifully blend Vessi's stylish and comfortable shoes with the lively, friendly spirit of a sunny park day. This project has been a truly fulfilling experience, and I am grateful to Vessi for the opportunity to contribute to this memorable celebration of International Dog Day.