When Vessi set their sights on elevating their standards and creative branding for their Fall 2023 Campaign, I knew we were about to take a giant stride in the world of footwear photography. They weren’t just launching new shoes; they were introducing two extraordinary lines - the elegant and comfy Soho sneaker and the ruggedly stylish Alta High Top Boots, perfect for braving the chill of the upcoming winters. But that’s not all; Vessi was stepping into new territory with the introduction of a bag and a piece of apparel for the first time ever. This was a momentous occasion, and they needed a set that would not just meet but exceed the high standards they had set for themselves.

To create this photographic masterpiece, I brought out all the stops. With meticulous attention to detail and a touch of pun-ache, we designed a set that would go down in the Vessi history books. Each element, from the lighting to the props, was carefully chosen to highlight the unique qualities of these new products. The result? A collection of images that not only showcased Vessi’s commitment to innovation and style but also raised the bar for the industry. This project wasn’t just about photography; it was a strategic move that set Vessi on a path to redefine what it means to be a trendsetter in the world of fashion and creativity.