Vessi - evergreen levitation
ROLE
Creative Direction
eCommerce Photography
Product Photography
Set Design
CLIENT
When Vessi presented their vision for the next phase of our creative journey, it was like a lightbulb moment – or should I say, a shoe-lace moment! Their inspiration was a simple yet profound image of floating shoes, an illusion. They yearned for more dimension, more intricate details, a leap beyond our previous creations.
To breathe life into this concept, I embarked on a mission with sticks, tape, and a pinch of Photoshop magic. With a one-light setup and a cleverly placed reflector, I orchestrated the lighting to reveal the hidden depths of these levitating sneakers. The addition of a CP filter enhanced the texture and detail, making these shoes practically pop out of the frame, giving them a 4-Dimensional presence. The result? The breathtaking creations you see before you – a strategic blend of innovation, artistry, and pun-ny ambition, reminding us that when it comes to photography, we can truly defy gravity!